Sharjah Asset Management Organises Employee ‘Dictionary Skills’ Workshop to Develop Media Skills


Sharjah Asset Management Organises Employee ‘Dictionary Skills’ Workshop to Develop Media Skills

Sharjah Asset Management, the investment arm of the Government of Sharjah, organised a ‘Dictionary Skills’ workshop with the aim to aid media personnel hone public speaking skills and gain instruction on dealing with the media, in collaboration with Sharjah Media City ‘Shams'. The workshop equipped attendees with the knowledge and experience to adequately manage press conferences in order to curate a positive image of their company along with its mission and vision.

The training workshop, presented by Fajr Qasim Ali, Director of the Media Sector Development Department at Sharjah Media City ‘Shams', expanded upon the basics of camera presence, methods of building presence for the speaker, tips and tricks of interacting with journalists, answering questions correctly and confidently, and communicating the key ideas of a presenting topic smoothly. The workshop additionally addressed correct body language, along with practical exercises to implement theory.

Saeed Sharar, Executive Director of Operations - Osoul Services, at Sharjah Asset Management Company, said: “At Sharjah Asset Management, we strive to develop and refine public presence skills and experience of our employees working in the company as well as for those working in the Sharjah Asset Management subsidiaries. The ‘Dictionary Skills’ workshop was hosted under direction of our wise leadership, in providing an ideal environment to support citizens and develop competent young leaders to pave the way for the future of our Emirate and the State."

Mr. Ali confirmed that the city organises and hosts numerous courses and workshops throughout the year in cooperation with all government and private agencies. These are undertaken to develop the talents and skills of media speakers, with the aim of creating confident, eloquent, and well-spoken leaders with assertive camera presence in order to convey their vision of their company correctly.

Mr. Ali stressed that Sharjah Media City provides the community with these courses and events, in order to achieve excellence in the fields of media, creative education, and training. Sharjah Media City enables both government and private companies in the Emirate of Sharjah, small and medium enterprises, and entrepreneurs to engage within the creative media sectors, solidifying the Emirate’s strong reputation in the creative and media fields, by highlighting local content regionally and globally.


An introduction to Sharjah Asset Management Company:

Sharjah Asset Management is the investment arm of the Government of Sharjah. It strives to achieve its vision of promoting economic and social development and supporting as well as accelerating the sustainable economic growth in the Emirate of Sharjah, in partnership with public and private sectors. The company encourages investment and the promotion of social responsibility through optimal use of resources, meeting the needs of the community of the Emirate of Sharjah, and ensuring overall sustainable wellbeing.

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