Salim Saeed Al Midfa Appointed as CEO of the Corporate Communications &

SAM

24-Aug-2023

Salim Saeed Al Midfa Appointed as CEO of the Corporate Communications &

Customer Service at Sharjah Asset Management

Sharjah, 24 August 2023:

Sharjah Asset Management, the investment arm of the Government of
Sharjah, has announced the appointment of His Excellency Salim Saeed Al
Midfa to the role of CEO of the Corporate Communications department and
Customer Service sector.
Al Midfa takes on the role following years of dedicated service as the CEO of
Rafid Automotive Solutions. His tenure was marked by notable achievements,
where he contributed significantly to the company's strategic plans, overseeing
the development of strategies, projects, and brands under the Rafid umbrella.

His Excellency Waleed Al Sayegh, CEO of Sharjah Asset Management, praised
the remarkable achievements of Rafid Automotive Solutions under Al Midfa’s
leadership. “His Excellency Salim Saeed Al Midfa has played a pivotal role in
the success of Rafid Automotive Solutions in a way that enhances the
competitiveness of the local economy, by attracting inward investment,
contributing to the growth of Sharjah. Under his strategic leadership, Rafid has
been at the forefront of introducing innovative solutions within the
automotive sector, aligning seamlessly with the vision of Sharjah Asset
Management, which aims to foster a conducive environment for diverse
investments and sectors, thereby facilitating growth”, he said.

Al Sayegh highlighted the many milestones that Rafid has achieved over the
years, notably the comprehensive repair services for dnata's ground handling
equipment at Dubai Airport. Additionally, Rafid has established numerous
cooperative partnerships locally and regionally, through strategic facilities

boasting advanced infrastructure and modern equipment, all adhering to
international standards and quality standards.

Expressing his gratitude, Al Midfa extended his thanks to the leadership of
Sharjah Asset Management for their confidence in his expertise and journey,
now culminating in this service-oriented role. He praised the unwavering
support Sharjah Asset Management has shown to all its subsidiary companies
and national employees to further enhance business growth, development,
and performance excellence. This commitment aligns with the overarching
vision of the company, which strives to drive economic and social progress.

Al Midfa joined Sharjah Asset Management in 2016 as the General Manager of
Rafid. His extensive experience spanning over 15 years across various domains,
including his roles at United Arab Bank as the head of the credit cards
department and overseeing marketing, customer service, and government
relations, led to his eventual promotion as the CEO of Rafid.